Dear Sport,

We know what you’re about…

We know you’re about tradition and opportunity. You’re about bringing communities together and raising home town heroes. We know you’re about alarm clocks, road trips, backyard rinks, games on the field, and late nights in the gym.

We also know that you are changing…

We know more and more girls are actively engaged in sport. We know that these girls are making friends and building rivalries. We know that these girls have a dedication, persistence, and perseverance that is unmatched. And we know that these same girls are as important to the culture of sport as the boys are.

We want to champion this culture…

Sport is powerful, it demands our attention, and it engulfs us by its presence. These girls are devoting countless hours practicing and perfecting something they love. These girls are developing the values of hard work and teamwork, they are embracing diversity, and they are setting the highest of standards.

We are moving away from the past…

Girls in the arena of sport are not just cheerleaders, they are not the pre-game show to the main event, they are not fans on the sidelines watching the game. Girls in sport are confident, happy, healthy athletes who support, motivate, and inspire.

“They” do not define you…

It’s time more girls take charge of their future. “They” don’t know you, “They” don’t own you, and most importantly, “They”… Can’t Check This!

Sincerely, us.

Can’t Check This Apparel.

This will be the block where NEWS goes